Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.

Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans.

Advertisers using Microsoft’s year-old CDP to house their first-party data can now activate that data through the Microsoft Advertising platform.

I've covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see ...

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, ...

AI's pervasive integration across Microsoft's applications and services, from advertising to gaming and Excel, while ...

Microsoft Advertising’s pitch centers on bringing the entire retail media supply chain under one roof, so that retailers and brands don’t need to work with so many other companies, Sainsbury-Carter ...

Marin Software, a leading omni channel marketing platform, today announced upgrades to its integration with Microsoft Advertising. This marks another signifi ...

Microsoft has assembled a most formidable ad-tech empire, quietly. Until the Activision deal, no one was really looking. Neither its now and future competitors—nor regulators whose eyes have ...