News
Michelle Cheng, Goldman Sachs' Co-head of Asia Consumer Research, dives into the phenomenon behind global sensation Labubu, ...
Artists like Rihanna and Dua Lipa have also been spotted with these little monsters hanging off their bags, and over the past year the dolls have exploded in popularity. It may seem like Labubu is an ...
Labubu dolls have become a smash hit toy and fashion accessory, but they also represent a cultural watershed for China, writes Adam Maguire.
Hosted on MSN26d
Labubu not the first toy craze, and certainly won't be the last
But it wasn’t until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA ...
But Labubu’s popularity has spiked over the past year, thanks to celebrity endorsements. Lisa, from K-pop mega group Blackpink, has frequently professed her love of the creature on social media.
Why is Labubu so popular? Labubu’s rise in popularity can largely be credited to Lisa from BLACKPINK, who has professed her love for the creature in interviews and on her social media.
Lisa, from K-pop mega group Blackpink, has frequently professed her love of the creature on social media. “Labubu is my baby,” she said in a recent Teen Vogue video.
Embracing the controversial technology might help retailer Pop Mart adapt the fad before it fizzles, but the cultural consequences in the U.S. could be dire.
What really helped launch Labubu into global stardom was its high-profile fanbase — including K-pop idols like Lisa from BLACKPINK, who was spotted with the doll and helped spark a viral trend.
K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.
Thai tourism mascot K-Pop singer Lisa’s love for the toy helped sales explode in her native Thailand. The country made Labubu its tourism mascot in July 2024, according to Bloomberg News.
Results that may be inaccessible to you are currently showing.
Hide inaccessible results