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To draw attention to the new release, Airbnb rolled out high-profile offerings under the “Airbnb Originals” banner—celebrity-themed experiences such as a football clinic with Patrick Mahomes or an ...

Those three experiences are free, but there’s limited availability. An Airbnb rep said the celebrity-hosted experiences are available on a “first-come, first-serve basis” to users who sign up.

Airbnb subsidizes the event, likely cutting the celebrity a big check to participate. This is a different business model from the regular tour guides, who make their money from customers.

An Airbnb rep said the celebrity-hosted experiences are available on a “first-come, first-serve basis” to users who sign up. (Airbnb is paying a fee to the celebrities as part of the promotion.) ...

Airbnb subsidizes the event, likely cutting the celebrity a big check to participate. This is a different business model from the regular tour guides, who make their money from customers.

With Airbnb’s newest lodging category, Icons, guests can live like the X-Men, float away in Pixar’s “Up” house, or spend an evening with Kevin Hart or Doja Cat.

With Airbnb’s newest lodging category, Icons, guests can live like the X-Men, float away in Pixar’s “Up” house, or spend an evening with Kevin Hart or Doja Cat.

Airbnb made a $4.8 billion profit last year and ended 2023 with nearly $6.9 billion in cash. Enough to repeat the “icons” campaign. “These 11 are the beginning,” Chesky said.