The halftime show is usually a victory lap for living legends. For Kendrick Lamar, it's just part of a career-defining hot streak

Kendrick Lamar claims half of all the spaces inside the top 10 on the U.K.'s Official Hip-Hop and R&B Albums chart this week as several titles soar.

From the songs he performed to the surprise guests, here's what you need to know about Kendrick Lamar's Super Bowl halftime show

His “GNX” album returns to the top of the Billboard 200 with 236,000 equivalent album units following his performance at the Super Bowl Halftime Show. With its latest jump from No. 4 to 1, “GNX” marks the set’s second week atop the chart following its release in November.

Kendrick Lamar's 'GNX' climbed back up to the top of Billboard's albums chart this week after Lamar performed at the Super Bowl LIX Halftime show.

Kendrick Lamar took the stage on Sunday night to perform his biggest hits at the Super Bowl LIX halftime show.

Fellow rapper JPEGMAFIA declared, “It’s over. Never beef with kendrick.” Alongside a photo of the “GAME OVER” message illuminated in the Caesars Superdome crowd at the end of halftime, a user shared, “Kendrick killed it. Game over.” See more reaction to Lamar’s 2025 Super Bowl halftime show below.

Salutations!,” the actor Samuel L. Jackson dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show.

Kendrick Lamar's performance at the Super Bowl is paying dividends, as three of his albums find themselves in this week's top 10.

Serena Williams is apparently unfazed by the backlash over her viral appearance during Kendrick Lamar’s Super Bowl halftime show earlier this month. “Gosh I’m so late to the game (I’ve been sick) & busy investing in billion dollar companies and running @WYNbeauty