News

Starbucks’ CEO Just Announced a Change Years in the Making. 1 Word Says It All

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule

Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is ...

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...

Starbucks CEO Brian Niccol: We want to build back a better Starbucks

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...