News

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks Is Closing a Bunch of Stores—Here's Why
Starbucks Is Closing a Bunch of Stores—Here's Why originally appeared on Parade. Like virtually every chain restaurant and ...
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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks ends 6-year Gen Z experiment after finding proof that human connection is better
Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” ...
Starbucks Is Launching a Healthy Coffee Topping
Starbucks Is Launching a Healthy Coffee Topping originally appeared on Parade. Some people like their coffee hot. Some like ...
Jim Cramer says he's confident about Starbucks' long-term potential. Here's why
Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the new “Green Apron Service.” ...
Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts
Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...
Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere
New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...