Sony, Honda and EV

Sony Honda’s Afeela EV Project Is Under Pressure. That’s Good
Between its sophisticated ADAS, mediocre specs, and high price, the Afeela 1 seems both a step behind the times and built for a future that hasn't come yet.
Sony and Honda’s Afeela 1 EV makes more sense at CES than in the real world
The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,
Sony Honda Mobility Afeela 1 EV innovative blueprint still in development, but challenges lie ahead
Sony Honda Mobility's ultra-high-tech Afeela 1 electric vehicle comes with a $90,000 price tag, which limits its market, and U.S dealers are disappointed in its direct-to-consumer sales model.
Afeela EV: Sony and Honda Finally Set a Price and Start Taking Orders
Sony and Honda's joint-venture electric sedan made its debut during CES 2020.
Sony and Honda’s EV goes on sale this year, starts at $89,900
But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.
Sony/Honda ‘Afeela’ EV Collaboration Gets Production Timetable And Pricing
Sony has partnered with Honda on the Afeela 1, a new EV expected to go into production for the 2026 model year.
Sony/Honda's Afeela 1 EV is here, can it compete with Tesla?
The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.
Sony-Honda Afeela EV drops at CES with shocking $89,900 price; reservation open
The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.
Sony and Honda’s Afeela electric car will start at $89,900
Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.
Sony Honda Mobility’s EV Will Start at $89,900
The Sony and Honda Car is coming to California, and the joint venture is taking reservations now. The collaborative effort is building its Afeela 1 in Ohio, with the joint venture targeting the middle of 2026 for deliveries. The Afeela 1 will start at $89,900 for its Origin trim and $102,900 for the Afeela 1 Signature trim.
4 Reasons The Sony Honda AFEELA 1 EV Feels Doomed From The Start
Honda showcased its Sony Honda AFEELA 1 EV, but while it highlights futuristic tech, there are four reasons it already seems doomed.
Sony teams up with major car brand to unveil tech-heavy EV that’s like ‘living room on wheels’ set for 2026 release
TECH giants Sony have teamed up with Honda to unveil their first ever car that they liken to “a relaxing place like a living ...
Sony CES 2025 keynote: Watch Sony unveil its latest gadgets live here
The Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After a surprise rollout at CES 2023, the Sony CES presser teed up ...