By offering better integrations with Salesforce, Google hopes to encourage customers using Microsoft products to make the switch.

Salesforce users will now be able to use Gemini models, with long token context windows and up-to-date information.

This high-profile collaboration may spur similar deals across the industry as organizations seek the best mix of software and AI capabilities.

The contract, worth $2.5 billion, is emblematic of how big tech companies are forging alliances to offer a broader menu of AI products.

The expansion of the strategic partnership will enable customers to build Agentforce AI agents using Google Gemini and to deploy Salesforce on Google Cloud.

This seven-year agreement will see Salesforce leverage Google's cloud services to enhance its AI capabilities.

The new, seven-year deal, announced today, will enable Salesforce customers to run their Agentforce AI agents and its customer relationship management software on Google’s cloud infrastructure, where they can take advantage of an extensive range of data analytics products, Salesforce said.