We tried the new Oreo x Reese’s collab—here’s what to expect from the nostalgic cookie-cup combo launching in stores this September.

The top marketers for each megabrand reveal to 'Fast Company' their winning formula for the snack of your dreams.

The Reese’s Oreo Cup reimagines the classic candy with a sweet twist. The cup features a layer of milk chocolate and a layer of white creme, filled with Reese’s signature peanut butter swirled with Oreo cookie crumbs.