In hiring Brian Schottenheimer, the Dallas Cowboys aren’t even trying to sell hope like other self-respecting NFL franchises. The Jones family had an affinity for Dan Quinn, allowed him to walk, and watched as Quinn roared to the NFC championship game with the Washington Commanders.

Dallas Cowboys owner Jerry Jones dropped some bombshell news late on Friday night. After running a questionable search, he hired Brian Schottenheimer as the team's new head coach. The Cowboys didn't exactly have a ton of prominent candidates on their radar.

Many would call the Cowboys’ hiring of Brian Schottenheimer on Friday night as the next head coach a decision founded in comfort and safety. While that’s true from a football operations standpoint, it’s also perhaps the riskiest decision Jones could have made. That risk isn’t tied to wins and losses, but something Jones cares about even more.