After transitioning the UK Microsoft store to an experience center, the software giant regularly used the space for business meetings and partner events — turning it into a show

London’s Oxford Street has been dealt a fresh blow after Microsoft confirmed the closure of its flagship London store. The US tech giant said it would be shutting its so-called experience centre in February, six years after it first opened.

The closure of the Microsoft Store in the UK is another blow for Microsoft's consumer facing products and services, which will no longer have a home on the streets of London. The company has been significantly scaling back on Surface and consumer efforts in the last handful of years, and the UK Microsoft Store is the latest victim.

Microsoft is planning to close its UK Experience Centre in London in February, nearly six years after the flagship location opened its doors on the iconic Oxford Street.