(Reuters) -Shares of retail favorites Opendoor Technologies and Kohl's resumed their rally on Thursday, fueled by continued meme stock euphoria and broader markets hitting record highs. Opendoor Technologies,

Menomonee Falls-based Kohl's has become one of the latest so-called meme stocks. It's when a publicly traded company's shares get a big boost online. The surge in the company's shares come despite low sales and several leadership changes.

Kohl's has faced tepid sales growth as it struggles to attract budget-conscious shoppers still hurting from elevated inflation. In May the retail chain, which has roughly 1,100 stores around the U.S., reported a fiscal first-quarter loss of $15 million and that net sales fell more than 4% from the year-ago period.