With the Milwaukee Brewers winning their 12th straight game, it sets into motion something very Wisconsin and very special: free George Webb burgers.

The first time the chain paid up was 1987, when the Brewers won 13 straight games, and 168,000 burgers were given out.

For the third time in franchise history, the Brewers have won 12 straight games in a row — and for the third time in George Webb history, fans will have the chance to score free burgers.