Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform starting with a midsize truck for $30,000

The new electric pickup is expected to debut in 2027, with a starting price of $30,000 (around P1.712 million ). In that price range, Ford could go head-to-head with the likes of BYD and Changan, both of which produce electrified pickups at highly competitive prices.