The meet and greet was at UFC 306 at the Sphere in Las Vegas nearly a year ago. In the luxury box of TKO Holdings, which owns UFC and WWE, were media luminaries: Amazon’s Jeff Bezos, Disney’s Bob Iger and the future leader of Paramount, David Ellison, CEO of Skydance.

However, when the deal does go into effect, all UFC events will be streamed on Paramount+, with a select few even set to air on CBS. White has hinted that Paramount's premium $12.99 subscription will be required to stream UFC fights, though that is a huge price drop from the current cost of PPV events.

Joe Rogan praises UFC’s Paramount+ deal but hopes the promotion keeps ESPN ties, calling the network vital for attracting new MMA fans.

Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.

In a major deal, Paramount scores exclusive rights to UFC events, signaling the end of the pay-per-view model currently used by ESPN.

Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

The UFC recently signed a deal with CBS/Paramount+ to broadcast events on both networks. The deal will go into effect next year.

As these shifts take place, the media industry is about to go through a major test: how many people are willing to pay for a lot of — but not all — the sports content they want to watch.

It didn’t take long for David Ellison, the fresh-faced millennial owner and CEO of Paramount Skydance, to make a statement. Just five days after the merger between Paramount and Skydance closed, the scion of Oracle’s Larry Ellison reached into his deep pockets to acquire seven years of broadcast