Last week, the fashion retailer American Eagle launched a provocative denim campaign starring the blonde-haired, blue-eyed actress Sydney Sweeney that touted her “great jeans.”

After the backlash over Sydney Sweeney’s American Eagle ad, Dunkin’ Donuts also revealed a new advertisement that mentions “genetics.” This ad has also started getting backlash from fans, with many pointing out how the ad seemed irrelevant to genetics.

The commercial was released just days after American Eagle's "Sydney Sweeney Has Great Jeans" campaign, which has faced backlash over claims of racist undertones and eugenics messaging, largely tied to its focus on Sweeney's genetics.