The feature will display a pop-up that informs consumers about the store's reputation for things like product quality, shopping, pricing, customer service, and returns.

Google Chrome is rolling out a new tool aimed at helping you see if a website is legit. While Google already provides details on product reviews in its search results, you'll now be able to see reviews of the store itself before you buy anything, built right into Chrome. Wrote Google in a blog post on the new tool: