The American Eagle’s “great jeans” advertising campaign with actor Sydney Sweeney facing online backlash and drawing accusations of racial undertones in its messaging. Integrated marketing expert Cheryl Overton talks about how the company should respond and what their intention could have been with the campaign.

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

Sydney Sweeney's sexy persona came out in a recent American Eagle campaign touting her "great jeans" - but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,