More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new ...

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned ...