Disney has been haggling for total control of Hulu for two years and, in June, announced it had bought out NBCUniversal’s remaining one-third stake. In June, Disney paid $438.7 million to Comcast, NBCUniversal’s parent company, in addition to the $8.61 billion it spent in Nov. 2023, amounting to a whopping total of $9 billion.

Disney is planning to fully integrate Hulu with Disney Plus, creating a “unified” app experience that will launch next year, the company announced as part of its earnings results on Wednesday. The new app will put all of Hulu’s content into Disney Plus, calling the future of Hulu’s standalone app into question.

Disney said it is "fully integrating" the Hulu service, which it now owns 100%, into its flagship Disney+ streamer.